PROXIMUS

Unlocking Location Insights with Proximus

Introduction

Location Analytics  is about translating the movement and behavior of people in a given area into actionable insights for businesses, which can lead to improved experiences and increased revenue.

At Proximus, our location analytics team harnesses the power of diverse data sources – from mobile devices to sensors and cameras – revealing a story of how people interact with spaces, what influences them, and how businesses can optimize for these behaviors.

Challenges

  • Volume of Data: The digital footprints people leave as they move through spaces produce vast amounts of data. Without the right tools and expertise, this goldmine can become a daunting challenge rather than an opportunity.

  • Complexity of Data: It’s not just about collecting the data; it’s about making sense of it. Diverse factors like spatial layout, time, and environmental conditions can influence people’s movements, making accurate analysis a sophisticated task.

  • Privacy Concerns: In our digital age, ensuring the privacy and confidentiality of individuals is paramount. Setting up and following strict guideline to ensure privacy is key.

Solution

Data Wizards provided expertise and knowledge to help the team effectively collect, store, and analyze the data that is generated by Proximus customers. We used advanced algorithms and machine learning techniques to identify patterns and trends in the data.

We also provided support and guidance to help the team overcome the challenges associated with working with large and complex data sets. We helped the team develop efficient data management and analysis processes, and providing assistance with data visualization and reporting.

Finally, we also helped the team stay up-to-date on the latest developments in the field, and provided access to cutting-edge technologies and techniques that can helped improve the accuracy and effectiveness of the analysis.

You can learn more about the Location Analytics at Proximus on their website.

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